Estela and Raúl Mora Award is sponsored by REFORMA and Pat Mora, and given annually to a library with an exemplary Día program. The winners of the Mora Award, to date, are listed here. Winners are usually announced by REFORMA in mid-October and future award winners will be listed shortly after the announcement is made.
Lynden (Wash.) Public Library's celebration featured a book giveaway for each child, craft activities led by bilingual teen volunteers, and several storytimes—held throughout the day—each followed by a game of lotería (Mexican bingo) with books as prizes. A disc jockey, piñata, and games of skill added to the festivities, which were enjoyed by more than 250 attendees. Publicity for the event extended to putting up posters in laundromats, clinics, and taco stands. Notably, the teen volunteers and families from the library’s literacy programs helped plan the celebration with the guidance of library staff.
This year, for the first time, honor awards were named as well: District of Columbia Public Library; King County (Wash.) Library System; and Sacramento (Calif.) Public Library.
Santa Ana Public Library hosted 1,000 children and parents at their third Día celebration. In addition to author presentations and a book and information fair, the Teen Library Club created an Alice in Wonderland Games Extravaganza. The library delivered a great fiesta that informed, educated and entertained, with the broad support of their community.
Springfield Public Library's celebration demonstrated that smaller Día events can have a big impact. Public school students created milagros (artistic expressions of wishes and desires) which were displayed at the library, and craft activities included creating favorite book characters out of clay and bookmaking with the help of a bilingual list of story-starting ideas. The event was inclusive of parents with lower literacy skills, who were invited to orally share stories during craft activities.
Arthur F. Turner Community Library of Yolo County Library's first Día celebration featured a poetry presentation by author Francisco X. Alarcón and a discussion of illustration by illustrator Maya Christina Gonzalez. The program attracted twice the anticipated attendance and was noted for the teamwork and wide promotion that went into ensuring its success.
Pima County Library was recognized for the expansion of its program, which included an American Sign Language storytime as well as a bilingual puppet show. The project was very community driven and included an impressive amount of outreach to local school and performances and presentations by 170 students.
Santa Barbara Public Library System was honored for its second Día celebration, which included extensive marketing efforts that encompassed Spanish TV and radio. Multicultural and multigenerational performances included a jujitsu demonstration, mariachi and folklorico groups, and Aztec dancing, along with author readings and presentations by authors and a local storyteller.
San Francisco Public Library received the Mora Award for its 10th Día celebration, which featured a reception to recognize volunteers and partners for their work over the decade. A series of special programs, featuring bilingual storytimes and crafts, Native American stories, and dance performances, were held in neighborhood libraries with a grand finale held at Dolores Park. Approximately 1,000 participants enjoyed multicultural performances by Asian storytellers, Spanish bilingual puppeteers, an Afro-Brazilian ensemble, and a kid-centered hip-hop group.
Topeka and Shawnee County Public Library partnered with 18 community agencies and targeted 35 pre-schools and 20 elementary schools in its effort to reach the Hispanic community. The Día celebration included a bilingual puppet show and reader's theater, dancers from Bolivia, a mariachi band, and bilingual storytelling.
Riverside County Library System hosted a celebration of El día de los niños/El día de los libros coordinated by its Leer Es Triunfar (Reading is Succeeding) program. A series of special events honoring books, libraries and reading for children were held throughout the counties 33 branches throughout the month of April. These programs included bilingual story hours, poetry programs, storytelling, crafts, and cultural programs.
Public Library of Charlotte/Mecklenburg County hosted its 10th El día de los niños/El día de los libros celebration in collaboration with many community organizations. Cited for their efforts to promote Día as a statewide celebration, each branch of the Library hosted programs throughout the month of April. Día activities included an author appearance, bilingual story times, free books for children, dance performances and storytelling from various cultures, as well as educational workshops and an art contest for children.
Broward County Library was honored for its Festival de Libros para Niños, which gathered more than 7,000 attendees at three library branches for a celebration that included children’s authors, storytellers, puppet shows, music, and crafts. The program celebrated all of the county's diverse and multi-ethnic children and their books. Notable aspects of the program included a strong bilingual publicity campaign; impressive planning and coordination with partners, as well as importing the message of multi-ethnic and multi-lingual literacy to educators and caregivers.
Kenton County Public Library, on behalf of the El Día Committee of Northern Kentucky/Cincinnati, was recognized for a weeklong celebration that included the collaboration four public library systems, four literacy centers, four schools and a university crossing state boundaries. Following a week of activities, the final event was a major literacy fiesta including continuous bilingual storytime, crafts, music, dancing, piñatas, cascarones, and free books for all children. Award winning poet Francisco X. Alarcón participated in 11 literacy events and worked with new immigrant children and adults to create a book of bilingual poetry.
REFORMA de Utah was cited for the depth and breadth of the community partnerships in its celebration, held in Salt Lake City where the Latino population had risen dramatically. Partners represented the public government sector, community organizations, educational institutions, and local and national businesses. The celebration was held in the Utah Cultural Celebration Center, a venue that accommodated more than 4,000 attendees. The day centered on 10 different bilingual children's events featuring a Spanish Spelling Bee, a Reading Rainbow Young Writers and Illustrators Contest and a Spanish-language Children's Poetry Contest.
Providence Public Library focused their Día celebration on a story writing contest that began in February and included three workshops on brainstorming, writing, and illustrating. The program was noted for its ability to promote Día every day and to demonstrate how libraries can promote and sustain bilingual literacy.
Corvallis-Benton County Public Library hosted a two week art show by multimedia artist Juan Carlos Garcia, leading up to five days of events, including clay flute making workshops, bilingual storytimes, a Latino Family Movie Night, and an all day bilingual read-in. They established a large community network dedicated to promoting the joy of reading in any language and involved partner organizations in the planning.
Multnomah County Library was the first agency in the Northwest to observe Día. The library's third celebration brought together community agencies and businesses, students and performers, parents, children, and the media for an array of 25 different cultural programs held at six branches throughout April.
El Paso Public Library was recognized for their collaboration with city agencies, businesses, and private individuals. The all-day celebration, enjoyed by more than 14,000 participants, included storytelling, hands-on activities, performances, motivational speeches, cultural and recreational activities and a parade with 200 participants that included children, local celebrities and performance groups.
Austin Public Library received the first Mora Award in recognition of the depth and breadth of the coalition that was created around their celebration and the event’s focus on children and bilingual literacy.